You now know how to sort your priorities, plan your week, and avoid the deadline illusion. So why does it still sometimes feel impossible to start? Researchers who study procrastination, including Dr. Tim Pychyl and Dr. Fuschia Sirois, have found something that surprises most people: procrastination is not really a time management problem. It is an emotion regulation problem.
When you avoid a task, you are usually avoiding a feeling the task brings up, boredom, being overwhelmed, the fear of doing it badly, or worry about being judged. Putting the task off makes that feeling disappear for a moment, which is exactly why it works so well in the short term, and exactly why it keeps happening.
This section is about noticing which feeling is actually driving the avoidance, because the fix is different depending on the reason, and "just try harder" almost never addresses the real cause.